Omnichannel: Retail (R)evolution | Kilian Wagner | TEDxHSG
นอกจากการดูบทความนี้แล้ว คุณยังสามารถดูข้อมูลที่เป็นประโยชน์อื่นๆ อีกมากมายที่เราให้ไว้ที่นี่: ดูเพิ่มเติม
Today consumers are demanding. They expect merchandise to be available online, but also a trustful and impeccable instore service. To remain competitive, businesses must therefore act fast and smart. \r
Illustrating his thoughts with inspiring example from some of today’s largest retail players, Kilian Wagner, CEO of a very innovative Swiss startup, gives us insights on his retail strategy and on how Omnichannelling might just be the quiet revolution we have all been waiting for.\r
Kilian Wagner, rethinks retail by holistically engaging with customers across online and offline worlds and bringing fashion to the optical industry.\r
CEO of VIU, a Swiss eyewear startup shaking up the optical industry with a premium eyewear concept that breaks with norms through vertical integration and omnichannel retail. Seamlessly combining online and offline channels VIU is building holistic customer experiences, while offering premium and sustainable products at revolutionary prices. Founded in Switzerland in 2013 VIU is active in Germany, Austria and Switzerland, operating 17 own flagshipstores, proprietary online channels and more than 20 partnerstores. Prior to VIU, Kilian worked 5 years as a strategy consultant at McKinsey \u0026 Company, leading projects in different industries (Telecoms, Banking, Media, Consumer Goods) with focus on growth strategy and market entry. He holds a M.A. in Business Administration from the University of St.Gallen (HSG).\r
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
O que é omnichannel? Entenda mais sobre essa estratégia
O que você sabe sobre o conceito de omnichannel?
Entenda agora o objetivo dessa estratégia e como isso pode impactar na experiência de compra do consumidor.
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8 Customer Experience Trends for 2021, by Steven Van Belleghem
Which customer experience trends will shape 2021? What will CX look like in 2021? If you ask me, these 8 customer experience trends are going to be huge next year. From customers’ mental wellbeing to the scaling of local businesses, and from zero thinking to the added value of entertainment, this is a small taste of what we can expect. Enjoy and let me know what you think!
If you are interested in the future of Customer Experience, if you like CX trends, you will enjoy this video.
Want to learn more about keynote speaker Steven Van Belleghem? Check out his website www.stevenvanbelleghem.com and make sure to follow him on Instagram (@stevenvanbelleghem) and LinkedIn.
Steven Van Belleghem is an international keynote speaker. Over the past years Steven has given more than 1,000 presentations at events in over 40 countries. His core expertise is the future of customer centricity and customer experience. The combination between customercentric thinking, the latest technologies and the human touch is the guiding principle in Steven’s stories.
Steven is an entrepreneur. He is the cofounder of inspiration agency Nexxworks and social media agency Snackbytes. As an investor he is also involved in the fastgrowing digital agency Intracto and AI scaleup Hello Customer. Finally, Steven is also on the board of directors of Plan International. In addition to his entrepreneurial activities Steven is a parttime marketing professor at the Vlerick Business School and a guest lecturer at London Business School. His opinion is often shared in media like Forbes, Warc, The Guardian,…
Steven has authored four international bestsellers and has sold more than 130,000 books. His work has been translated into seven languages and he is the recipient of a variety of awards (most innovative marketing book, best marketing book, best international business book).
Omni-Channel vs. Multi-Channel
Multichannel and omnichannel are often perceived as being the same, but knowing the subtle differences will help improve the performance of your marketing
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